top of page

AVOID THIS COMMON LOGO DESIGN MISTAKE: WHY ORIGINALITY AND STORYTELLING MATTERS.

Your logo is the face of your business and often the first impression for many potential customers. As designers, we have seen our fair share of cliche logos that our clients are desperate to rebrand. So today, we’re diving into the problems of using obvious illustrations in your logo design and how we can help you create an outstanding logo for your brand or rebrand.


THE PROBLEM WITH OBVIOUS ILLUSTRATIONS

Many brands fall into the trap of using obvious illustrations like a clothing hanger for a fashion brand or a lipstick for a beauty brand. While might seem straightforward, these symbols are often overused, generic and unmemorable. Here are the problems you could face with a cliche logo illustration


LACK OF ORIGINALITY

In a crowded market, standing out is crucial. Generic symbols make your brand look like just another face in the crowd, failing to catch attention or leave a lasting impression. Your logo should capture the essence of what makes you unique and reflect the authenticity of your brand in order to successfully resonate with your target audience.


WEAK STORYTELLING

A powerful logo should tell your brand’s story and convey your values. Generic icons and illustration fall short in capturing your mission and what makes you special. A well thought-through logo creates an emotional connection with your audience before they even engage with you, giving you a head start in their journey as a consumer. It’s about more than just a visual representation; it’s about conveying the heart and soul of your brand in a single image.


NEGATIVE BRAND PERCEPTION

Abstract, well-designed, and suggestive logos are often perceived as more sophisticated and professional. They are versatile across different mediums, whether on packaging, social media, or merchandise. A strategic logo not only looks good but also elevates the perception of your brand. It is a signal that you’ve invested time and thought into your brand, which can increase trust and credibility with your audience.


LIMITED VERSATILITY

Trends come and go, but a timeless logo remains relevant through changing times. Generic illustrations can quickly become outdated and fail to adapt across various platforms and applications, limiting your impact as a brand. Whether your logo is displayed on a tiny business card or a massive billboard, a well designed, abstract illustration gives your brand presence and influence.


HOW WE CAN HELP

From the start to the end of your journey with Reise Studio, reflecting your brand’s true essence is paramount. We can help you:

  • Discover your brand: By diving into your values, mission and unique selling proposition to inform the approach for your design and truly represent your brand.

  • Design a creative and unique visual identity: By drawing inspiration from you and your brand story to thoughtfully create a visual identity that is an authentic reflection of you.

  • Create a versatile brand: By testing your logo across platforms and touchpoints to ensure impact and seamless compatibility from digital to print.


GET STARTED TODAY

Collaborate with us to begin your brand’s storytelling journey through thoughtful design. Together, we’ll design your a logo that stands out, resonate with your audience & leaves a lasting impact.

14 views0 comments

Comments


bottom of page