Building remarkable BRANDS since 2020
Brand strategy
Start by unlocking the secret sauce that makes your brand unique. Brand strategy is all about positioning, deep diving into your goals and ideal clients, putting all this together to beautifully refine your brand messaging.
Tone of voice
We can tell when you've used ChatGPT to write all your captions, web copy and emails... and it's PAINFUL to read. It doesn't matter how great your brand, products or services are - if you say it in the wrong way, it simply won't sell. Let us help you find a voice that fits.
Visual identity
It's so much more than just logos. Let us build you a full visual identity that's led by strategic thinking, not only makes sense but connects and resonates with your target audience.
QUESTIONNAIRES
Your brand journey with us will start with questionnaires to gather information on your brand from the key stakeholders. This helps our team to better understand the internal perspective of the brand, and map out the branding journey ahead.
work involved:
Questionnaire analysis, primary research, industry & competitor analysis
CLARITY WORKSHOP
For the next step, we'll host a clarity workshop video call. During this call, we'll present our findings from the initial questionnaire research, and explore the potential for youe brands positioning, USPs, personality and identity.
work involved:
Clarity video call workshop, initial findings, meeting notes
BRAND STRATEGY
After our clarity call and developing all our initial insights, we'll start putting together a cohesive document on your brand strategy. Here we'll uncover the key essence of your brand, finalise your USPs, and establish your mission, vision and values.
work involved:
Brand strategy, USPs, Vision, Mission, Values
TONE OF VOICE
At this stage we'll also start working on your brand tone of voice and story. Here we really focus down on the personality of the brand, vocabulary and application guidelines.
work involved:
Brand personality, vocabulary, voice guidelines
MOODBOARDING
Once the strategy and voice is finalised, we can get working on bringing your brand to life visually. We'll start by putting together intentional moodboards of potential brand directions we could go in. We'll present these to you before we dive into designing.
work involved:
Moodboarding, colour palette development, typography direction
LOGO DESIGN
Once you're happy with the moodboards and initial directions we have planned, we'll start the creative design process of developing your brand logos and visual identity. We'll then present all of this to you in a visual direction booklet.
work involved:
Logo suite design, responsive logo development, application mockups
VISUAL DEVELOPMENT
Once we have delivered the initial brand direction, we will start the development process. We'll make any requested tweaks and amends to the design and start designing the fuller picture - putting together any brand collateral or social assets.
work involved:
Final logo suite, colour ways, brand collateral design, social assets design
BRAND GUIDELINES
We'll put everything from the brand positioning, tone of voice, brand identity and rules into one big document. This includes absolutely everything you can think of and beyond to ensure your brand remains consistent across all applications. It's essentially your brand bible.
work involved:
Verbal guidelines, visual guidelines, layout guidelines, touchpoint guidelines, asset folder delivery
PROJECT JOURNEY
QUESTIONNAIRES
Your brand journey with us will start with questionnaires to gather information on your brand from the key stakeholders. This helps our team to better understand the internal perspective of the brand, and map out the branding journey ahead.
work involved:
Questionnaire analysis, primary research, industry & competitor analysis
CLARITY WORKSHOP
For the next step, we'll host a clarity workshop video call. During this call, we'll present our findings from the initial questionnaire research, and explore the potential for youe brands positioning, USPs, personality and identity.
work involved:
Clarity video call workshop, initial findings, meeting notes
BRAND STRATEGY
After our clarity call and developing all our initial insights, we'll start putting together a cohesive document on your brand strategy. Here we'll uncover the key essence of your brand, finalise your USPs, and establish your mission, vision and values.
work involved:
Brand strategy, USPs, Vision, Mission, Values
TONE OF VOICE
At this stage we'll also start working on your brand tone of voice and story. Here we really focus down on the personality of the brand, vocabulary and application guidelines.
work involved:
Brand personality, vocabulary, voice guidelines
MOODBOARDING
Once the strategy and voice is finalised, we can get working on bringing your brand to life visually. We'll start by putting together intentional moodboards of potential brand directions we could go in. We'll present these to you before we dive into designing.
work involved:
Moodboarding, colour palette development, typography direction
LOGO DESIGN
Once you're happy with the moodboards and initial directions we have planned, we'll start the creative design process of developing your brand logos and visual identity. We design logos with a strong concept and reasoning behind them. We'll then present all of this to you in a visual direction booklet.
work involved:
Logo suite design, responsive logo development, application mockups
VISUAL DEVELOPMENT
Once we have delivered the initial brand direction, we will start the development process. We'll make any requested tweaks and amends to the design and start designing the fuller picture - putting together any brand collateral or social assets.
work involved:
Final logo suite, colour ways, brand collateral design, social assets design
BRAND GUIDELINES
We'll put everything from the brand positioning, tone of voice, brand identity and rules into one big document. This includes absolutely everything you can think of and beyond to ensure your brand remains consistent across all applications. It's essentially your brand bible.
work involved:
Verbal guidelines, visual guidelines, layout guidelines, touchpoint guidelines, asset folder delivery
Project
JOURNEY
FAQs
A logo is only one part of your brand identity. Branding is the bigger picture: your strategy, positioning, story, tone of voice and visuals working together to create a clear, consistent experience.
If your current brand no longer reflects your business goals, feels outdated, or isn’t connecting with your audience, it’s time to re-evaluate. A rebrand can give you the clarity and impact you need to move forward.
Each branding service is customised to each brand's unique needs, which are diagnosed during a connection call. We cover the full spectrum, from strategy (positioning, USPs, competitor analysis, story, tone of voice) to design (logos, visual identity, guidelines). Whether you need a brand built from scratch or an evolution, we’ve got you covered.
Timelines depend on the scope, but most branding projects take between 4–8 weeks. We’ll set clear milestones at the start so you always know what’s happening and when.
Yes. naming is part of our process when needed. We develop names that align with your strategy, resonate with your audience, and give you a strong foundation to build on.