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Will Moving Your Website to a New Platform Affect Your SEO? Let’s Clear That Up

  • Lucie Barnes
  • Oct 13
  • 2 min read

One of the most common worries we hear from clients is this:“Will my SEO or Google ranking drop if I move my website to a new platform?”


It’s a valid concern, and a smart one. Your website is more than a digital portfolio; it’s the foundation of your brand’s visibility. But here’s the truth: moving platforms doesn’t have to hurt your SEO... if the transition is handled strategically.


At Reise Studio, we take every measure to ensure your website migration is seamless, search-friendly, and performance-driven from day one.


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SEO DEPENDS ON SETUP, NOT THE PLATFORM

Google doesn’t rank websites based on what platform they’re built on. It ranks them on structure, speed, content quality, and user experience.

That means a beautifully coded website can perform poorly if not properly optimised, and a platform-based site can rank just as well as any custom build when handled correctly.

We ensure:

  • All titles, meta descriptions, and image alt tags are in place.

  • Clean heading hierarchies and logical site structures are maintained.

  • Redirects are set up correctly so no existing authority is lost.

  • Every page is built with SEO best practices at its core.

The key isn’t the platform. It’s the process.



WE BUILD WITH SEO IN MIND FROM THE GROUND UP

Every website migration or redesign we handle starts with an SEO audit and strategy. Before launch, we ensure:

  • Page speed, image compression, and caching are fully optimised.

  • Mobile performance and responsiveness are tested thoroughly.

  • Structured data and schema are implemented where relevant.

  • Google Analytics and Search Console are connected to track ongoing performance.

We treat SEO as a continuous process, not an afterthought.



MIGRATION WITHOUT THE STRESS

When transitioning your site, the way you migrate matters as much as the design itself.We map out every URL, preserve your SEO hierarchy, and closely monitor your rankings post-launch to make sure nothing slips through the cracks.


The result: your audience finds you just as easily as before, only now, they’re greeted with a faster, more beautiful, and better-performing website.



THE END RESULT: ELEVATED DESIGN, UNCOMPROMISED PERFORMANCE

Moving to a new platform is an opportunity to modernise your digital presence, not a risk to your SEO.With the right approach, you can retain your rankings, improve site performance, and enhance the overall experience for your visitors.


At Reise Studio, we make sure your online home evolves, without losing the foundation you’ve built.


Thinking about moving your website? We’ll help you transition seamlessly, protect your SEO, and elevate your digital experience in the process. Get in touch

 
 
 
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