Padicci

Padicci is a padel events and community brand, bringing players together through hosted play, coaching, and a growing world around the game. We worked with Padicci on improving their brand identity, marketing strategy and website design and development.

CHALLENGE

When we started working with Padicci, the business was already running a full calendar of padel events. Bookings, community sign-ups, and day-to-day admin were all being managed manually, leaving little room to focus on running and growing the business. The brand hadn't kept pace with the ambition behind it: messy, inconsistent, with no clear visual direction, meaning, or purpose.

APPROACH

BRAND IDENTITY
We tidied up the branding from the ground up, giving Padicci a clear, recognisable identity with real meaning and purpose behind it.

WEBSITE DESIGN
The website was rebuilt around that new identity, creating a more premium, cohesive brand experience that finally reflected the quality of what Padicci was offering on court.

BOOKING AUTOMATION
We automated the events booking process and moved it fully online, taking the admin off the founder's plate and freeing up time previously lost to manual scheduling.

COMMUNITY AUTOMATION
The community application process was automated in the same way, replacing manual admin with a smooth, self-serve system for new members.

APPAREL STORE & LAUNCH
We designed and built a premium, custom storefront to sell Padicci's padel apparel. We then supported the launch with a marketing and social media strategy: curated, beautifully designed grid posts and engaging stories that brought the new identity to life.