OLEA WELLNESS

Olea Wellness is a luxury Moroccan hammam and spa in Dubai, blending centuries-old rituals with a refined, contemporary sensibility. Rooted in tradition but designed for the modern, international guest, Olea offers beauty and wellness treatments within a serene, immersive environment that feels both culturally rich and effortlessly elevated. It’s a sanctuary where heritage meets modern luxury, redefining the hammam experience for a global audience.

CHALLENGE

Olea came to us at pure idea stage. No name, no identity, no defined audience – just a vision to create a Moroccan hammam that felt authentic yet relevant to Dubai’s international, design-conscious market. The challenge was to craft a brand that honoured tradition without feeling dated, and to position it within a highly competitive luxury wellness landscape while creating a clear emotional world, personality and point of difference.

APPROACH

We built the brand from the ground up, starting with strategy and positioning before moving into naming, voice and visual identity. We defined the target audience, the emotional promise and the experience Olea needed to deliver, shaping a tone of voice that felt calm, warm and premium. The brand world was developed to reflect a modern interpretation of Moroccan heritage – tranquil, sensory and sophisticated. This translated into a cohesive identity system that flows across interiors, digital, print and in-spa touchpoints, creating a seamless and recognisable experience at every interaction.