FORMS
Forms is a modern workwear brand redefining what professional clothing can feel like. Sitting at the intersection of beauty, medical and lifestyle, they create elevated, functional pieces designed to support confidence, movement and presence – not just uniform. By merging performance with design-led aesthetics, Forms is revolutionising the beauty and medical clothing industry, turning everyday workwear into a statement of identity, not just practicality.
CHALLENGE
Forms came to us at idea stage. No name, no visuals, no positioning, just a powerful ambition to build a modern workwear brand that didn’t exist yet in the market. Talya wasn’t just looking for a logo – she needed clarity. What does the brand stand for? Who is it really for? How does it sit in a saturated fashion space while feeling premium, functional and culturally relevant? The challenge was to translate an early-stage vision into a fully formed brand with a clear purpose, point of view and long-term growth direction.
APPROACH
We started at the core. Together with Talya, we built Forms from the inside out – defining the brand strategy, audience, positioning, values and tone of voice before touching visuals. We explored how modern women move through work, lifestyle and identity, and how clothing could support confidence, comfort and presence rather than just aesthetics. From there, we shaped the brand personality, naming, messaging and visual identity, creating a system that feels refined, minimal and quietly powerful. Every decision was rooted in building something timeless and scalable, not trend-led. The outcome was a complete brand foundation and identity, supported by a clear action plan to guide launch, content, website and future growth.
HUGE HYPE & BRAND AWARENESS
Built anticipation through a strong pre-launch narrative and visual world
Established Forms as a brand people were waiting for, before product even dropped
CLEAR VISION & GROWTH DIRECTION
A defined brand strategy guiding every decision, from product to content
A long-term roadmap that supports scale without losing identity
INSTANT SELL-OUT
Launch collections sold out rapidly, validating the positioning and demand
Strong conversion driven by clarity, trust and desirability
INDUSTRY BUZZ
Recognition and conversation within the fashion and workwear space
Positioned as a brand to watch, not just another label entering the market
