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The brand purpose of Jessop Jewellers resonates with the enduring legacy of generations.With a rich heritage that spans across time, the brand takes pride in its long-standing tradition of craftsmanship and excellence, delivering exceptional jewellery experiences that have stood the test of time. By drawing upon the wisdom and expertise passed down through generations, Jessop Jewellers embodies a profound commitment to preserving the artistry and creating timeless pieces that become cherished heirlooms, connecting the past, present, and future.

Jessop's mission was to create a more timeless take on their branding whilst still maintaining the brand heritage. We started off with an in-depth strategy before tackling the visuals of the brand, to ensure the logotype truly represented the brands tone, mission and values.

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